The B2B Onboarding Flows Checklist
We audited 100+ B2B platforms and found that 90% lack basic security defenses like MFA.
Download this checklist to benchmark your login flow against the industry's biggest mistakes and fix the friction points costing you partners.
Download this checklist to benchmark your login flow against the industry's biggest mistakes and fix the friction points costing you partners.
The results? Costly mistakes hiding in plain sight.
From missing MFA and unverified email fields, to onboarding flows that frustrate partners and delay your deals — it’s more common than you would think. Even enterprise B2B platforms are getting their business user onboarding wrong in 2025.
The B2B Onboarding Flows Checklist highlights the 7 most critical identity gaps damaging partner experience and slowing down growth — and shows how you can avoid these issues with tools like Federated SSO, Delegated Admin, Passkeys, and more.
Download the checklist now to see how your onboarding flows compare — and prioritize what to fix, before it costs you your next partnership.
From missing MFA and unverified email fields, to onboarding flows that frustrate partners and delay your deals — it’s more common than you would think. Even enterprise B2B platforms are getting their business user onboarding wrong in 2025.
The B2B Onboarding Flows Checklist highlights the 7 most critical identity gaps damaging partner experience and slowing down growth — and shows how you can avoid these issues with tools like Federated SSO, Delegated Admin, Passkeys, and more.
Download the checklist now to see how your onboarding flows compare — and prioritize what to fix, before it costs you your next partnership.
What’s Inside
We took a hard look at over 100 B2B platforms - from SaaS darlings to major marketing tools - to see how they handle partner access. The results were surprising: even "enterprise-grade" platforms are leaving their back doors wide open.
This report isn't just theory; it is a practical audit revealing the 7 most critical identity gaps that damage partner experience and slow down growth.
This report isn't just theory; it is a practical audit revealing the 7 most critical identity gaps that damage partner experience and slow down growth.
- The "Fake User" Epidemic: We found that 30% of platforms don't verify who is signing up, allowing "fake@notreal.com" to bypass security. We show you how to close this gap immediately.
- The SSO Blind Spot: 88% of platforms we tested only offered Google or Microsoft login options. Learn why missing GitHub or SAML support is costing you deals.
- Form Fatigue Benchmarks: Are you blocking your own front door? One platform we audited asked for 14 fields at sign-up. We explain how to switch to progressive profiling to stop hurting your conversions.
- The Security Reality Check: Over 90% lacked basic defenses like MFA or CAPTCHA. Use our checklist to confirm if your setup is actually secure or just "enterprise-themed".
- Chaos Control: Discover why forcing internal IT to manage external users is unscalable, and how delegated administration gives your partners the control they actually want.