Retailers Are Losing Revenue to These 7 CIAM Gaps – Are You One of Them?

We audited 100+ top retailers and uncovered 7 critical identity failures that drive customers away and invite fraud. Download the guide to see if your login flow is guilty!
Spoiler: it wasn’t pretty.

We found major gaps that leave businesses exposed to security risks and user friction. Many didn't verify accounts, enforced weak or no password restrictions, and had onboarding forms so long they'd scare off a tax accountant. Yes, in 2025. That too, from major brands.

The Retail Onboarding Flows Checklist breaks down the 7 biggest identity failures we uncovered—and shows how LoginRadius helps fix them with Passkeys, Social Login, Bot Protection, and more. Download it now and see if your login flow is a true contender—or just a pretender.

What’s Inside

What’s Inside
This report exposes the shocking results of our live audit on over 100 global retail brands, revealing that even industry giants are leaving their front doors open to security risks and user friction. From allowing "123456" as a password to burying users under census-style forms, we break down the seven most critical mistakes retailers are making right now and provide a practical, honest checklist to help you secure your customer data without killing your conversion rates.
  • The Verification Gap: 30% of retailers don't verify emails or phones, allowing fake users to flood their systems. We show you how to close this loop instantly.
  • Password Weaknesses: We found that 80% of brands still accept weak passwords like "password." Learn how to enforce better security without frustrating users.
  • The Bot Problem: Only 2 out of 10 retailers used CAPTCHA or bot protection. Discover the simple tools that stop scripted attacks cold.
  • Friction Kills Conversions: One brand asked for so much data it felt like a survey. We explain why every extra field drops your conversion numbers by ~10% and how "progressive profiling" solves this.
  • The 7-Step Fix: A complete checklist to modernize your flow, including Passkeys, Social Login, and MFA implementation.
Retailers Are Losing Revenue to These 7 CIAM Gaps – Are You One of Them?

Retailers Are Losing Revenue to These 7 CIAM Gaps – Are You One of Them?

By Rakesh Soni