Consumer Digital Identity Trend Report 2022
Discover the real cost of a breach—from $141 per lost record to 5% customer churn—and learn why the Business sector is the #1 target for cybercriminals.
What's Inside

We analyzed the state of security to help you understand the risks and protect your most valuable asset: customer trust.
- The Reality of Modern Attacks: Discover why hacking (59.4%) and phishing (21.4%) remain the top threats, and learn about the rising danger of "Unauthorized Access", which often hides breaches where the specific method isn't publicly disclosed.
- The True Cost of a Breach: It’s not just about IT repair. We break down the financial impact, including the $141 average cost per lost record and the millions of dollars lost in customer churn, particularly in the Financial and Health sectors.
- What Hackers Are Actually After: Learn why Social Security Numbers (52.7%) and Credit Card details (19.1%) make up the vast majority of targeted data, and why relying on SSNs as authenticators is becoming a critical liability for your business.
Data Breaches hitting all-time highs
This report dives into the true cost of security failures - from the $3.62M average price tag to the hidden damage of customer churn - and reveals exactly how hackers are targeting your users' Personally Identifiable Information (PII).
