Identity Management Architectures for Ecommerce
Stop Losing E-commerce Sales to Privacy Fears: Master Identity Management Today.
Learn how to implement privacy-first identity architectures to protect consumer data, boost personalized shopping experiences, and comply with CCPA and GDPR effortlessly.Did you know 90% of consumers have online privacy concerns?
See how you can solve the consumer privacy crisis with this Identity Management Architectures for Ecommerce Products white paper.
Consumer Abandonment
50% of concerned consumers actively restrict their online activities due to privacy fears, directly hurting your potential e-commerce sales.
Regulatory Anxiety
64% of senior market leaders remain disconcerted by the risk of collecting and holding consumer data amidst strict privacy regulations.
Escalating Breaches
The demand for data protection is rising following massive vulnerabilities, such as the 5.2 million guest data breaches at Marriott and 9 million at EasyJet.
Fragmented Customer Profiles
Users operating across multiple devices and browsers create disjointed identities, limiting product recommendations and preventing effective cross-selling.
Payment Friction
Mandatory Strong Consumer Authentication (SCA) implementations by PSD2 and GDPR complicate online purchasing, confusing customers and making checkout daunting.
Actionable Strategies to Future-Proof Your E-commerce Platform
Deliver Frictionless Personalization
Unify cross-device data using a Customer Identity and Access Management (CIAM) system to power tailored product recommendations and hyper-targeted advertising campaigns.
Implement Robust Authentication
Thwart credential stuffing, brute force attacks, and session hijacking by leveraging multi-factor authentication (MFA) and risk-based authentication (RBA).
Achieve Seamless Compliance
Use tokenization and consent-based omnichannel experiences to safely manage consumer data while aligning effortlessly with global regulations like GDPR and CCPA.
Align Security with Business Agility
Build cross-functional agile sprint teams to rapidly mitigate risks, treat digital property management like people management, and maintain prioritized asset inventories.
