Cxense is a Data Management Platform (DMP) used to build profiles of audience segments. LoginRadius’ platform integration with Cxense helps you organize valuable customer segments on the basis of First party customer data making your campaigns more productive.
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Example Use-Case
- You implement LoginRadius’ Customer Identity Management solution on your website.
- Add custom registration forms and Social Login icons to your login, registration, checkout, and landing pages.
- Collect Profile Data through the Customer Registration System and securely store it in the cloud with our advanced Customer Profile Storage system.
- Directly feed the collected customer Profile Data points into Cxense to organize customer segments based on different factors.
- You can use any of the segments to carry out targeted and productive ad campaigns.
- You can also get a complete view of your entire customer base and also a single view of each customer.