Google Marketing Platform + LoginRadius
Google Marketing Platform provides online advertising services. Through a LoginRadius integration, you can feed your customer profile data directly into Google Marketing Platform to increase your ad revenue. View Implementation Guide
Example Use Case
- Your publishing company implements the LoginRadius customer registration service on your website, allowing your site visitors to register and your customers to log in.
- You collect profile data from each of your customers which is automatically fed directly into Google Marketing Platform.
- Using this data within Google Marketing Platform, you then segment your site visitors based on factors such as gender, age, likes, and education, and deliver different ads to each of these segments.
- Your advertisers gain more accurate ad targeting, leading to higher click-through-rates for them, and more ad revenue for you.
