Zeta (previously Boomtrain) + LoginRadius
Zeta Global (who recently acquired Boomtrain) is an email and notifications marketing automation software. With a LoginRadius integration, you can feed your customer profile data directly into BoomTrain allowing it to send personalized messages to each customer.
Example Use Case
- Implement the LoginRadius Identity Platform on your websites.
- Collect customer profile data each time your customer registers or logs into your websites.
- The LoginRadius Identity Platform will centralize your enterprise analytics and send this data directly to Zeta.
- Use this list to send out automated welcome emails thanking new customers for signing up and providing further account set-up instructions.
- Use this mailing list on a regular basis to send out reminders, updates, and other customer relationship materials. As a result, your cancellation rate is reduced and your customers have higher satisfaction rates.
