Identity Directory & Data Model

How are User Profiles Stored in CIAM?

In CIAM systems, user profiles are maintained within an identity directory that can manage a high number of customer records. Identity profiles contain information on consumer identity attributes like mail IDs or usernames, authentication details, statements of consent, preferences, as well as custom attributes mapped within an application.

CIAM systems are based on extensible schema profiles to easily add new attributes to user profiles without any effect on existing infrastructure.

The profiles are maintained in cloud-native data storage solutions that can provide large volumes of data with high availability, fast read/write operations, and real-time updates to applications. With cloud profiles, there is a centralized system that allows for a single truth in customer identity, regardless of whether it is for web, mobile, or partner applications. The profiles have cloud security controls and cloud compliance solutions to ensure data security and maintain data privacy.

In addition, contemporary CIAM systems incorporate features of profile synchronization and geographic replication to provide for low-latency access and redundancy, with integrity of data and satisfaction of data-residency requirements.

LoginRadius provides scalable cloud identity directories to store client profiles with flexible schemas and safe storage.

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What is a Customer Identity Graph?

A customer identity graph is essentially a way of organizing all the points of customer identity into a structured representation that is all connected together in one place. This is all part of CIAM and helps to link together such points as email addresses, social logins, devices, and so on, to give the overall picture of the customer.

CIAM systems utilize the identity graph to provide resolution on duplicate identities, to combine account information for users who may have accessed the application through two different means of accessing the application, and to synchronize information for more interactive usage from the web application, iOS application, and third-party apps.

In addition to experience, the role of the identity graph in security and compliance should not be underestimated. It helps the CIAM solution understand how identities, devices, and sessions are interrelated to effectively identify anomalies and protect against account takeover with respect to consent and data governance policies for improved user experience. It also helps ensure that updates are made consistently across systems.

Through its cloud identity directory and profile management platform, LoginRadius provides a customer identity graph.

With real-time data synchronization, customizable schemas, and secure, scalable infrastructure, LoginRadius helps organizations build a reliable, actionable view of every customer identity.

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What is a Customer Identity Profile?

The customer identity profile is an organized collection of data related to a customer and is maintained on a Customer Identity and Access Management system. This data includes key customer identifiers such as an email or username, authentication details, any associated social identities, and validated contact info.

In time, additional data like customer preferences, any records of consent, additional data defined for the customer as an attribute, and data related to their activity will also be maintained.

In CIAM, the customer identity profile is the single source of truth for digital channels and applications. This provides functionality so that users are assured that they are verified and authenticated in the same way irrespective of whether they are logging into a web app or mobile app or any other partner service or platform. There is also support provided by CIAM platforms for schema-based profiles.

Security/Privacy: Customer identity profiles are associated with security issues such as security/privacy considerations that CIAM systems address via security/privacy measures such as “encryption, security/privacy controls, security/privacy auditing.” Additionally, customers can have their profiles replicated on a global level to enable worldwide performance/availability.

LoginRadius manages customer identity profiles through a centralized cloud identity directory with customizable schemas. With secure data storage, real-time profile updates, and globally distributed infrastructure, LoginRadius ensures identity profiles remain consistent, compliant, and scalable.

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What is a Master User Directory?

The customer identity profile is an organized collection of data related to a customer and is maintained on a Customer Identity and Access Management system. This data includes key customer identifiers such as an email or username, authentication details, any associated social identities, and validated contact info.

In time, additional data like customer preferences, any records of consent, additional data defined for the customer as an attribute, and data related to their activity will also be maintained.

In CIAM, the customer identity profile is the single source of truth for digital channels and applications. This provides functionality so that users are assured that they are verified and authenticated in the same way irrespective of whether they are logging into a web app or mobile app or any other partner service or platform. There is also support provided by CIAM platforms for schema-based profiles.

Security/Privacy: Customer identity profiles are associated with security issues such as security/privacy considerations that CIAM systems address via security/privacy measures such as “encryption, security/privacy controls, security/privacy auditing.” Additionally, customers can have their profiles replicated on a global level to enable worldwide performance/availability.

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What is a Unified Identity Profile?

A unified identity profile is basically a customer profile in a Customer Identity and Access Management (CIAM) system that combines all related information related to identity in a single authoritative view. It incorporates basic profiles (for example, email or username), socially connected accounts, authentication profiles, preferences, consents, and custom attributes generated through various applications and channels.

In CIAM, a unified identity profile eliminates fragmented or duplicated accounts, which are created when users register across multiple touchpoints. This ensures a consistent log-on, a cleaner account recovery process, and a consistent experience across the web, mobile, and partner environments. The CIAM solutions offer a schema-based profile so that organizations can modify the profile over time without hampering the existing users.

Unified profiles improve security and compliance features. Access management and encryption enable data protection for identities. Consistency in consent and privacy management is ensured regardless of where the profile is deployed. In global applications, profiles are synchronized for low latency and high availability.

LoginRadius assists in maintaining combined identity profiles on account of its central cloud identity directory and combined profile management. This is made possible by their customizable schemas, real-time synchronization, and globally distributed infrastructure.

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