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2021, Mar 12

Auth0’s Acquisition Validates $25B Revenue Opportunity Market of Customer Identity and Access Management (CIAM)

LoginRadius’ Founders highlights the key considerations and benefits for the CIAM industry

SAN FRANCISCO, CA, USA, 12 Marc: Auth0, the Customer Identity startup, was recently acquired by Okta, a workforce identity provider, in an all-stock deal valued at approximately $6.5 billion.

According to Okta, it will use Auth0’s user identification platform to drive growth in the $55 billion identity market divided into $25 billion for customer identity and $30 billion for workforce identity.

LoginRadius’ Chief Executive Officer and co-founder Rakesh Soni sees this acquisition as a reminder that the global CIAM market is gaining tremendous momentum. 

In Rakesh Soni’s opinion, “Current CIAM players represent the tip of the iceberg of a $25B revenue opportunity in the Consumer IAM space. Less My estimate is that less than 1.5% of this revenue opportunity is tapped so far. This is an exciting phase of the IAM space, particularly for the new Customer IAM category—and I am thrilled for all players.”

A decade ago, there were no pure-play CIAM vendors. Major players like IBM, Oracle, and Microsoft attempted to expand their Employee IAM service to some of the customer identity use cases. Newer players such as Auth0, Gigya, ForgeRock, and LoginRadius have only recently accelerated the adoption of the Customer IAM space.

“Building a complex technology like CIAM in-house does not make sense anymore,” said Deepak Gupta, CTO & Co-founder of LoginRadius. “Specialized  CIAM vendors are better equipped to keep up with technology, customers, industry, and regulatory changes. Therefore, the decision centering around buying an out-of-the-box cloud solution requires some serious consideration.”

LoginRadius founders even go on to reveal the emerging trends in the coming years:

  • Organizations will stop building and maintaining customer identity systems in-house. They will instead prefer purchasing a cloud-based CIAM to save on massive spending and get faster time-to-value.
  • In the post-COVID world, the consumer-facing digital transformation will drive enormous demand for CIAM.
  • Developers are gonna be forefront catalyst in adoption of the CIAM technology

Today, businesses are building seamless omnichannel experiences that not only engage and entertain consumers but also fulfill their privacy demands and adhere to various data regulations.

The LoginRadius’ developer-friendly CIAM platform is designed to meet growing needs of forward-thinking organization. In the recent Forrester Wave on the CIAM, LoginRadius’ technology is ranked #1 above Auth0 and Okta. Other analyst firms like Gartner and KuppingerCole, too, have time and again reported LoginRadius as a key vendor in the CIAM category. 

For more information on how LoginRadius offers delightful consumer experiences, please visit our website.

About LoginRadius

LoginRadius is a leading cloud-based consumer identity and access management (CIAM) solution that empowers businesses to deliver a delightful consumer experience.

The developer-friendly Identity Platform provides a comprehensive set of APIs to enable authentication, identity verification, single sign-on, user management, and account protection capabilities such as multi-factor authentication on any web or mobile application. The company offers open source SDKs, integrations with over 150 third-party applications, pre-designed and customizable login interfaces, and best-in-class data security products. The platform is already loved by over 3,000 businesses with a monthly reach of 1.17 billion consumers worldwide.

The company has been named as a leading industry player in consumer identity and access management (CIAM) by Gartner, KuppingerCole, and Computer Weekly. Microsoft is a major technology partner and investor. 

For more information, visit or follow @LoginRadius on Twitter.

Media Contact:

LoginRadius Media Team

View the official press release