KicksUSA Improves Online Customer Engagement And Conversions
Topics
- About
- Results
- How Did We Do It
About
The State of Consumer Digital ID 2024
Overall CIAM Leader 2024
About
KicksUSA was founded in 2002, and has since grown to be a top shoe retailer across the East Coast of the United States. With over fifty locations, the brand has gained traction largely on its dedication to offering best-in-industry customer service and satisfaction. In 2016, poor conversion and high cart abandonment rates for the KicksUSA online store, highlighted that the great in-store experience was not being translated online.
- Low Conversion Rates, High Cart Abandonment Rates
There was an apparent need for a solution that would remove friction from the checkout and account creation process. - Limited Resources and Budget for Development
The need for change was identified, but a lack of resources would render the revamp process for their site and app both lengthy and expensive. - Lack of Insight
KicksUSA excels at building relationships with their in-store customers, and further leveraging these relationships to better cater to their customers. Failure to convert online guests to registered customers severely inhibited the ability to foster a connection with those shopping online.
Results
- Anonymous Shoppers – Identified Customers
Now, when a shopper makes a purchase, they can quickly create an account to save their purchase history, shipping, and billing information. This relieves the need for the customer to go through a four-stage checkout process for their future purchases. - Over 250% of Development Hours Saved
In comparison to previous projects, KicksUSA saw a quick deployment, saving significant time and money and resulting in a move-up of the initial launch date. - A Strong Connection with Online Shoppers
With LoginRadius, KicksUSA is able to collect rich customer data, and sync specific data points with their email marketing system to automatically add customers to mailing lists catered to their interests and demographics.
How Did We Do It
- Magento Integration
KicksUSA was already using Magento as their e-commerce provider. LoginRadius delivered a custom integration, and migrated all existing user data for a seamless transition to the new, unified platform. - Plug and Play Solution
LoginRadius has the fastest average implementation in the industry. This not only caters to companies on tight timelines, but also ensures that customers with limited resources can achieve a best-in-class digital presence without breaking the bank. - SailThru Integration
LoginRadius worked with KicksUSA to customize an integration with their email marketing tool, fostering a maintenance-free, highly personalized customer experience. Now, various triggers will automatically add customers to different email campaigns that will have content relevant to them.
The State of Consumer Digital ID 2024