The modern digital landscape is about delivering customers the best user experience at every touch point. However, it doesn’t mean that security could be compromised while crafting the best user experiences.
However, many organizations catering to clients online strongly believe that either they could deliver a great user experience or add multiple layers of security that would add more friction while users interact with their platform.
So, does it mean that renowned brands that have established their business over the years aren’t concerned with the security and privacy of their customers? And do they have an excellent fortune in safeguarding their customers’ identities?
Unfortunately, that is not true!
Businesses have leveraged a robust customer identity and access management (CIAM) solution for years to secure customer identities and eventually deliver a seamless user experience across multiple touchpoints.
Let’s figure out how a CIAM does wonders for a business while creating a perfect user experience and security harmony.
With a customer identity and access management solution, businesses could leverage the true potential of seamless authentication in a number of ways. For example, users can sign in or sign up through their email, social media, or phone. And this gives them a seamless experience since the old-school user id password method doesn't work in today's era.
On the other hand, when it comes to security, a cloud-based CIAM like LoginRadius offers MFA and RBA to ensure the highest level of customer data security, even in high-risk situations.
In a nutshell, businesses need not compromise security while crafting the best user experience for their customers when they choose a reliable CIAM.
Aside from playing a vital role in enhancing consumers' experience as they interact with brands, CIAM is also a seamless business enabler. The best CIAM platforms deliver seamless registration, secure consumer identity management, and control of consumer access to applications, systems, and services.
Being a solution that simplifies the entire consumer experience - CIAM is now seen as a business enabler. It allows consumers to connect across devices and touchpoints in a way that suits them best.
Many enterprises aren’t aware of the fact that most of the legacy IAM systems may support customer identity management but aren’t designed in a way to deliver security and user experience.
As a result, most businesses fall prey to various data breaches leading to compromised customers’ identities and crucial business information.
They have to understand that the conventional IAM systems were designed to function within an organization with a limited number of user identities. And thus, its security aspects were limited, and the user experience part was never emphasized.
Hence, the one’s still relying on the conventional IAMs should immediately think about switching to a robust CIAM like LoginRadius if they wish to manage heaps of customer identities securely without compromising user experience.
Read More: Is Buying a CIAM Solution Better Than Building Your Own? Try Our Calculator
LoginRadius' modern CIAM solution is designed to be more flexible and intuitive. It addresses every subtle component that can improve consumers' experience while providing an unmatched safeguard for private data.
What puts LoginRadius ahead of the curve are the three most fundamental aspects:
- Seamless security: Strengthened security doesn't have to come at the cost of convenience. LoginRadius' modern CIAM solution, like MFA RBA, passwordless login, phone login, social login, etc., ensures there is no friction while authenticating.
- Privacy management: Proficient privacy management is the key to winning the trust of consumers. Our new-age CIAM solution considers every subtle privacy concern related to international regulations like the GDPR and the CCPA.
- Flawless integration: Another feature that sets LoginRadius' new-age CIAM apart from the rest is the flawless integration with modern tools that are geared to offer smooth and secure access.
User experience plays a vital role in enhancing overall business growth in the digital landscape. However, security for customer identities and business data matters equally.
Security is critical to any enterprise and an essential component of protecting data transmitted over the internet. This includes personal information such as credit card numbers and social security numbers and business data such as intellectual property or financial records.
User experience is equally important to ensure users are comfortable and engaged while using your product or service. When it comes to authentication and authorization, this means being able to provide an intuitive user experience in which customers can easily sign up for an account or access their accounts on mobile devices without needing assistance from support staff members.
With a new-age CIAM solution like LoginRadius CIAM, balancing security with user experience is a breeze.