Make Data Protection Your Number 1 Priority

The General Data Protection Regulation (GDPR) came into effect in the EU on May 25, 2018, kicking off a new era in customer data privacy.

Under GDPR, customers have new designated rights over the data that companies collect. For example, they have the right to be forgotten and have all of their data erased. They also have the right of portability, to get a download of their data that they can take elsewhere.

Companies have new obligations around data management, and any data breaches must be reported within 72 hours.

Companies not in compliance with GDPR face hefty fines, up to 4% of worldwide annual revenue.

Then there’s the negative press and loss of customer trust. Violators can take a big hit in brand reputation when they’re caught out.

But GDPR is not just an EU problem—it affects every company with global customers. If you serve European consumers, you must handle their data according to the rights and guidelines set out.

And GDPR has also set off a chain reaction of privacy protection around the world.

The California Consumer Privacy Act is effective on January 1, 2020. A federal privacy law in the US may not be far behind. Consumers are demanding that their data be protected from exploitation, and governments are listening.

These regulations affect multiple departments within an organization: legal, IT, engineering, customer service, and marketing. Executive leadership need to recognize the risks and coordinate privacy initiatives from the top down.

No company can afford to take privacy compliance lightly.

To comply with GDPR and other privacy regulations, your organization must be able to show an outside regulator your data management process:

• Where is personally identifiable information (PII) stored?
• Why do you collect it?
• How do you use it?
• How do you protect it?

It’s difficult to demonstrate compliant data management when data is kept in multiple places throughout the company. It also takes a lot of time and resources to fulfill customer requests to see, download, or erase their data when it’s scattered like that.

LoginRadius simplifies privacy compliance by bringing all of your customer data together in one place. You can find and manage an individual customer’s complete profile in the LoginRadius Admin Console. You can also track customer consent and ensure that they have accepted your most recent privacy policies.

LoginRadius and GDPR
Our informative guide lists the major requirements of GDPR and how the LoginRadius CIAM functionality can help you comply with them.

LoginRadius and GDPR