Revenue-Driving Marketing Insights with Customer Segmentation
Transform the way you approach your marketing by taking the guesswork out of your efforts. Segment your customers and get specific about your population right from the LoginRadius Admin Console.
Rule-based segmentation
Gain a deeper understanding of your customers and improve your marketing return on investment (ROI) by defining distinct customer segments based on collected data.
Formulate better marketing plans and encourage product development suited to the needs and interests of your customer base. Be more granular with your data selection with new field filters like country, age, gender, city, and state.
Segment-based Customer Insights
Segment your customers based on hundreds of variables such as demographics, engagement, and social to get an in-depth understanding of your market. Go deeper with your segmentation analysis by applying multiple filters to your customer base.
Quick charts and segments for better visualization
Use our workflows to create segments of your customer base that can be fed into your marketing platforms. Your database can be broken down by hundreds of different segments to filter only the customers that you need to analyze.
The LoginRadius segmentation feature displays the number of customers that meet your criteria and provides you filtered data instantly so there’s no waiting around for large exports.
Basic and advanced segmentation
Basic segmentation allows you to export customer data based on criteria such as age, location or gender.
Advanced segmentation allows you to find customers that meet multiple criteria for specific target marketing strategies.
Driving growth with segmented customer personas
For companies in growth mode that want to optimize their marketing strategies, customer segmentation and profiling are valuable tools that can streamline marketing efforts and optimize intelligent data so your business can scale.