Swann Transforms Customer Experience
Smart Security Starts with Smart Identity
Swann Communications is a leader in the industry of security monitoring, consumer electronics, and security-centric solutions for smart homes and businesses. Founded in 1987, Swann has grown their presence from Australia to over 40 countries in 6 continents. As pioneers in the category of do-it-yourself security, to make security solutions more accessible, affordable, and easy to use, Swann is proud to keep local and global communities safer with its innovative surveillance and monitoring technology.
Business expansion required a new approach
As Swann’s business expanded, the number of proprietary systems for each of their security ecosystems, online stores, and support portal grew. The fragmented ecosystem made it hard to understand their customers’ security requirements and deliver the best solution, but the opportunity to innovate and lead the category was clear.
An enhanced customer experience
The multiple systems resulted in a less than seamless experience for the customers navigating their web applications and accessing their different products. Easy and friendly customer engagement was a priority to excel in the digital space, as it made it more accessible for their customers to view the products and understand their security needs.
Need for a secure identity solution
The expansion of Swann’s global reach resulted in a fast-growing customer base. With large amounts of customer data streaming into the system, Swann required a solution to safely manage their customer identities while ensuring compliance with regional security and privacy regulations.
One system. One view.
The implementation resulted in the convergence of all of Swann’s products into a single ecosystem, allowing Swann to have a unified view of their customers’ security needs. Swann was able to capture a full view of their new and old customers using their products and services in a centralized system.
Seamless user navigation between systems
To remedy the discontinuous customer experience between the multiple platforms, single-sign on was implemented to connect Swann’s products with online stores and support portals to better manage customer engagement. With this SSO solution, customers had an integrated experience of Swann’s products and services.
Confidence in an identity management solution
Swann understood that the responsibility of managing customer identities required a level of expertise in the new landscape of stricter security compliances and privacy regulations. Having a customer identity solution that specializes in securing customer data across different regions and regulatory bodies allowed Swann the freedom to focus on providing their own form of world’s best security solutions to their customers.
How did we do it?
LoginRadius came as a recommended solution to Swann, and not only was LoginRadius able to achieve all of the objectives set out by Swann, but the delivery of the services came in a fast, reliable, and flexible manner. LoginRadius was able to accommodate use cases and workflows unique to Swann, and each solution was deployed quickly to meet new requirements.
With single sign-on, LoginRadius was able to assist in the convergence of Swann’s products into a single ecosystem, providing a unified view of their customers’ security needs. As well, through federated single sign-on with OAuth 2.0 protocol, Swann was able to provide their customers easy access to their digital ecosystem through smart home devices using Google Assistant and Amazon Alexa. The LoginRadius single sign-on solution made navigation easier and seamless, providing a delightful customer experience.
As a customer identity and access management solution, LoginRadius specializes in securing customer identity across the globe. With its international reach, multinational customers are able to trust that LoginRadius will help them navigate the changing landscape of data privacy regulations.