Centralizing the Login Experience for Rochester
Transforming how residents authenticate and engage with city services
Rochester, New York, is located on the southern shore of beautiful Lake Ontario. The city is home to over 210,000 residents and is well-known for its multifaceted culture, strong education system, and wealth of natural resources.
Rochester is also globally identified as the home of innovation. The city hosts industries in many areas, including medical research and imaging.
When the COVID outbreak started, the city government decided to move many of its services online. To do that, they needed to find a way for their residents to authenticate onto multiple platforms without having to create new accounts for each service. They also wanted their residents to feel confident that their personal information wasn’t at risk of being compromised when using City services.
That’s why the City of Rochester turned to LoginRadius. They needed an identity management system that was secure, seamless, and flexible enough to include third-party integrations of their choice without any challenge.
“When we were looking for an identity management platform, we tried a lot of big companies. Of which some were too expensive, and some were not feature-rich enough. We needed something that was as powerful as it was cost-effective. That’s when we found LoginRadius, and it was kind of exactly that right fit—easy to use, feature-rich, and had reasonable pricing.”
The City of Rochester approached LoginRadius with three main challenges:
A Connected Digital Experience
The city wanted to revamp the entire digital experience for its residents. The goal was to give them a connected login experience across all its city services.
LoginRadius’ identity platform allowed the city to unify its online presence, giving residents a streamlined experience across multiple sites.
Easy Profile Management
The City of Rochester envisioned a secure profile management system that would allow their residents to access their information quickly and provision new users without any hassle.
They turned to LoginRadius, who helped them build a solution that met all of their needs. The new system has enabled them to save time and money on onboarding costs. Also, it has provided its residents with a simplified process for easy access management.
Integration With Existing Systems
An essential component of an efficient digital onboarding experience is ensuring a smooth integration with your existing systems. No wonder the City of Rochester was also looking for a solution that checked all those boxes and made it easy for their consumers to use.
LoginRadius offered Rochester a hassle-free integration experience with third-party tools of their choice like PerfectMind and SAML without having to worry about security or infrastructure issues.
The city wanted to simplify the process of accessing its services by implementing a single sign-on (SSO) solution that would allow residents to access multiple applications from any device without having to re-enter their login credentials each time. The city was looking for a solution that would be easy for both users and administrators to set up and manage.
Rochester chose LoginRadius’ SSO to unify its sign-on process, which eventually led to several additional benefits:
- Simplified consumer journey.
- Reduced risk of data breaches.
- Lowered customer support requests.
Rochester discovered shortcomings with their integration of PerfectMind. For example, they were having trouble with account creation and check out. That’s when the city reached out to LoginRadius.
We built custom login steps with additional customer information prior to account creation specifically for PerfectMind. It reduced errors in the registration process and improved the overall customer experience.
Now, Rochester enjoys a streamlined integration between PerfectMind and their other systems, which allows them to provide better service to their residents.
“The PerfectMind integration was out of the box. That was really above and beyond what we were hoping to get out of the project. And LoginRadius was able to turn that around for us really quick. It was just terrific.”
Dedicated implementation support
We worked closely with the City of Rochester throughout the implementation process based on its needs and preferences.
During this process, we made sure that the city was able to get exactly what it wanted out of our platform by providing it with adequate assistance and support at every step along the way.
LoginRadius’ implementation of our single-sign-on (SSO) solution for the City of Rochester has led to a noticeable increase in the number of new accounts. It expects to see more growth in customer acquisition in the near future.
How Did We Do It?
The City of Rochester recognized it needed a modern identity management solution to make sure its residents could enjoy a hassle-free digital experience. It wanted a platform that could pull together all its technical requirements and offer a seamless, intuitive digital experience.
LoginRadius Identity Platform provided this through its smooth, clear, and methodical support system.
“What sets you apart is the quality of your support. There are 1000s of customer identity services platforms out there, but the degree of access we get to LoginRadius support and the productive relationship back and forth is second to none.”