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Customer Identity: Your Cruise Brand’s Next Big Innovation
Throughout the customer journey, travelers are looking for innovation in their digital and onboard experience.
If you asked a passenger to describe their ideal cruise, it’s unlikely that you’d hear the words “frictionless customer experience.”
And yet, when that frictionless customer experience is missing, passengers notice. The fantasy of being taken care of on a personalized vacation dissolves.
Cruise lines put so much work into their onboard passenger experience that they often neglect their digital customer experience.
In this e-book, we cover:
- What customers expect from their digital and onboard-passenger experiences.
- Challenges that cruise lines face in delivering and blending those experiences.
- How a CIAM platform makes it easier to serve and delight your cruise passengers.