According to recent research, it takes 5 to 7 impressions for people to remember your brand, meaning that customers will recognize your brand after they have seen it at least five times on different platforms. Your brand could be seen through many different formats, from banner ads to video ads - but depending on the consumer identity, your brand will be perceived differently.
Brand recognizability depends on various aspects, and consumer identity is one of the integral components on the way to your company's popularity.
Let’s explore more about how people's self-perception influences brand choice and the types of consumer identities for you to consider.
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What is Brand Recognizability?
Brands are constantly competing to stand out and attract larger clientele. Marketers and advertisers develop new strategies to increase brands' visibility and make them recognizable.
Today, it is extremely easy to promote brands and sell products on different online platforms, but the problem lies in uniqueness and the possibility of staying in people’s memory.
We find a plethora of brand promotions on social media, news, YouTube videos, films, but sometimes they are annoying. Thus, instead of getting interested in a brand, our brain creates negative associations with it, especially when the product or service is too strange and unnecessary for us.
Therefore, brand promotions should be targeted at specific groups of consumers, taking into account not only their needs and preferences but something more sophisticated - their identities.
Consumer Identity Importance
There’s no doubt that purchases consumers make are directly influenced by the image individuals have of themselves. People have these images in their heads, and they determine the choice of the brand.
The things we buy help us to better express who we are. Sounds fantastic, isn’t it? But many researchers in the field of marketing and psychology prove the credibility of this connection between self-and product-image.
Consumers try to express their internal feelings with external means such as brands. We can conclude that purchase is the form of self-expression, and brand is the symbol of our inner self.
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How Brand Recognizability Works for Different Consumer Identities
There are many elements influencing recognizability success and many still believe that it's the brand logo that determines success. However, experts argue against this idea and suggest new ways of making the brand appealing and recognizable.
In this article, we’ll try to figure out what brand recognizability is made up of and how it is connected to consumer identity. Let’s move on to discover how it works.
The visual component is integral for brand recognizability, making it visible and popular. As a rule, it’s simple and memorable, allowing a brand to stand out from the crowd of powerful competitors.
This type of consumer pays attention to symbols and color, and it was found out that a consistent color palette on the logo increases brand recognizability by 80%.
A logo is the company's face, and a considerable number of consumers recognize a brand visually. Thus, if the brand logo corresponds to their personal image of beauty and attractiveness, they will choose you.
Many people better perceive information aurally, meaning that customers easily recognize a brand by melody or song accompanying its advertising.
Audio-oriented consumers better recognize short catchy melodies of high quality. Provide consumers with a great audio experience and work on sound clearness and recognizability. It must be unique or resemble popular songs, but the main task is to trigger in their memory your brand.
Statistics say that 82% of consumers feel more positive about a brand after reading meaningful content. If you want to increase brand recognizability, pay attention to customers’ preferences and publish customizable content regularly, whether that’s through blog articles or newsletters.
With Write my essay, brands can improve their visibility and convey unique messages to existing and potential consumers.
Emotions mean a lot to many of us, but the emotion-oriented type of consumers find this criterion crucial when recognizing a brand. There is a survey indicating that more than 65% of respondents were emotionally connected to a brand. They felt like the company or business cared about people like them. People feel interested, optimistic, and joyous when they are connected to a brand.
Now you understand the concept of brand recognizability and its bounds with customer identity. We explored four types of consumer identities you should pay attention to and defined their main preferences.
Brand recognizability is based on the self-perceptions of potential consumers, and you should target their self-concepts properly. These findings can help you build stronger connections with consumers and increase your brand's success.