• Skip to main content
loginradius-logo--horizontal-full-colour-on-dark
CIAM Platform Solutions Customers Developers Resources Pricing
Request Demo Login
Authentication Single Sign-on Directory Service Data Governance User Management Cloud Integrations

Overview

Make it simple for customers to create accounts and sign in.

Standard Login

The classic approach: a unique ID (username or email) and password.

Passwordless Login

Do away with passwords for a frictionless experience.

Phone Login

Allow customers to sign up and log in with a phone number instead of email.

Social Login

Offer seamless login with a social media ID and gather profile data.

Multi-Factor Authentication

Protect customer accounts with an extra visible layer of security.

Overview

A single sign-on solution helps customers move easily between properties.

Identity Providers

Accept third-party ID providers, giving customers more options.

Web and Mobile SSO

LoginRadius makes it easy to provide seamless access across applications.

Role Management

Easily manage roles and permissions to give customers tiered access.

Federated SSO

Act as an ID provider and connect with third-party applications.

Overview

Understand your customers with our fully managed data and identity service.

Progressive Profiling

Gather first-party data gradually as you build customer trust.

Cloud Directory

Get the security and flexibility of cloud-based managed storage.

Data Export

Access your data for analysis anytime you want.

Customer Profiling

Build rich customer profiles that help you drive more revenue.

Overview

Get the highest level of data security and maintain privacy compliance.

GDPR and Privacy

Compliance with GDPR and other privacy regulations comes prebuilt.

Compliances

LoginRadius is a compliance-ready identity platform.

Data Security

Get advanced-level security products and centralize efforts.

Compliances List

Ensuring the best-in-class security and privacy for you and your consumers.

Consent Management

Give customers control of their data to increase their trust.

Overview

Manage and understand your customers from a single unified profile.

Customer Insights

Get intelligence on customer behavior to make informed decisions.

Profile Management

Serve customers easily with our complete user management solution.

Customer Segmentation

Understand your customer base to provide better experiences.

Provisioning

Create new customer profiles and maintain control over who can register.

Overview

Integrate your apps to fully leverage data and reach your business goals.

Integrations List

See the 150+ integrations we’ve already built.

Resources

  • Industry Reports
  • White Papers
  • E-books
  • Guides
  • Data Sheets
  • Case Studies
  • Videos
  • Webinars
  • Our Blogs

By Benefit

The three fundamentals of CIAM that drive growth and value for businesses.

  • Customer Experience
  • Customer Security
  • Customer Privacy

By Deployment

Get the security and flexibility you need with a 100% cloud platform.

  • Multi-Tenant Cloud
  • Private Cloud
  • On-Premises Deployment

By Industry

  • Finance & Banking
  • Healthcare
  • Media & Communications
  • Travel & Hospitality
  • Government
  • Retail & Ecommerce
  • Consumer Brands

By Use Case

Our solution manages customer and partner identities for the enterprise.

  • B2C Identity
  • B2B Identity

Resources

  • Industry Reports
  • White Papers
  • E-books
  • Guides
  • Data Sheets
  • Case Studies
  • Videos
  • Webinars
  • Our Blogs

Our Customers

Don't take our word for it, hear what our customers say about LoginRadius.

  • Customers
  • Customer Success Stories
  • Customer Video Testimonials
  • Customer Press Releases

Resources

  • Industry Reports
  • White Papers
  • E-books
  • Guides
  • Data Sheets
  • Case Studies
  • Videos
  • Webinars
  • Our Blogs

Implementation

  • Overview
  • Quick Start Docs
  • API Reference
  • API Status

Community

  • API Changelog
  • Github
  • Startups
  • Engineering Blog

Additional Resources

  • Bug Bounty
  • Identity Experience Framework
  • CMS Identity Plugins
  • Security
  • Scalability
  • Integrations
  • Authentication
  • Overview
  • Industry Reports
  • White Papers
  • E-books
  • Guides
  • Data Sheets
  • Case Studies
  • Webinars
  • Our Blogs

Industry Report

Consumer Digital Identity Trend Report 2022

Industry Report

Consumer Digital Identity Trend Report 2020

Guide

Buyer’s Guide to Multi-Factor Authentication

Customer Profiling

Gain deeper insights into your customers by building rich customer profiles from your first-party data.

Book a Demo or Contact Sales

For many businesses, understanding their customer base is the biggest challenge. It’s also typically their priority #1 task. After all, knowing exactly what your customers want is the most valuable asset your marketing team can have.

Customer profiling helps solve marketing challenges by:

  • Allowing businesses to create a centralized database of all their customers.
  • Enabling data filtering and analysis to provide deeper insights that improve marketing strategy.
  • Providing enhanced security as data is captured and stored in one place.

Why do companies need customer profiling?

Let’s take a look at some of the common problems that customer profiling can help solve.

Lack of customer understanding

Identity and data silos are the biggest roadblocks when it comes to understanding your customers and serving them information that is relevant and engaging to them. With a customer profiling solution, your marketing team can capture user data to build rich customer personas. These personas are then segmented by demographic, interest, or any other data point, allowing you to serve specific customers with information that is more relevant to them.

The core of effective marketing is in relevance. Customer profiling helps solve the issue many businesses have with wasting advertising dollars in irrelevant marketing.

Marketing inefficiencies

When customer data is not stored in one unified place, manual analysis can sometimes be required to obtain it. It’s even possible that you have to consult your engineering team to help gather the data you need. When your customer data is available at the click of a button, your efficiency improves, helping you drive growth.

Out-of-date data

In the digital world, it doesn’t take long before your data is out-of-date. And using old data leads to incorrect marketing decisions. When customer profiling is combined with the power of social login, first-party data is collected right from the source and updated every time your customer logs in.

Let’s take a look at an example:

  • You’re running a marketing campaign targeted at customers in the USA but some members of this audience have moved outside the USA since they provided you with this information.
  • If your customer information isn’t updated, you could end up wasting valuable dollars targeting this audience.

BUT

  • If your customer registers and logs in with their social profile, the data you collected before would be automatically updated if it has changed.

What you get from customer profiling

We’ve reviewed some of the core problems that customer profiling can solve. Now let’s take a look at the overall benefits.

Centralized data and profile

With centralized profiles you can bring together data from different sources giving you a complete view of the customer journey.

Storing customer data in one place also makes it easier for your marketing teams to segment and analyze your entire customer base, allowing them to make smarter marketing decisions.

The LoginRadius Identity Platform integrates with hundreds of third-party tools, allowing a constant two-way sync of data between platforms to complete your centralized view.

Rich customer profiles

Using first-party data and the power of social login, you can collect valuable information on your customers that is up-to-date at all times. You can even collect custom object data to provide a personalized experience for each consumer.

Centralized security

Manage consent and privacy for your entire database with unified identities, helping to eliminate engineering time and protect your organization by maintaining regulatory compliance at all times.

LoginRadius customer profiling

The LoginRadius Identity Platform is built to collect your customer data in one centralized place to make security and marketing a breeze for your organization.

With the LoginRadius Identity Platform, you have complete control over how your customers register and log in to your site and the information that you collect.

With Standard Login (accessing the site with an email address and password) you can select from a catalog of standard fields to capture more in-depth customer information and begin building customer profiles. You can even create your own custom fields to ensure that you collect information that’s relevant to your business.

Social Login allows you to choose from over 40 social providers so customers can access your site with a pre-existing social profile. Each time your customer logs in, their information is updated with their most recent social profile information to keep your database current.

In addition to standard fields, you can also create custom objects. If you need to collect information on a customer that is specific only to their account, such as purchase history, you can store that in a custom object.

Custom objects are dynamic and will vary considerably between customers. Collecting this data assists with personalized marketing efforts to create a more relevant user experience that keeps your customers coming back.

One of the most valuable features available in the LoginRadius Identity Platform is Progressive Profiling.

Progressive Profiling allows you to collect first-party data from your customers gradually, allowing you to build trust before you ask for too much personally identifiable information. With many people now wary of the ever-growing list of companies that have fallen prey to data breaches, customers are more reluctant to hand over too much sensitive information. Our Progressive Profiling module allows you to decide what information you collect on each visit so you can increase your conversion rate and build customer profiles over time.

With your registration forms set up and data flowing into the platform, LoginRadius makes it easy to segment your customers and feed this information into your marketing platform.

Learn more by downloading the Customer Profiling data sheet.

Ready to take the next step?

Book a personal demo today.

Book My Demo

loginradius-logo--horizontal-full-colour-on-dark
LoginRadius empowers businesses to deliver a delightful customer experience and win customer trust. Using the LoginRadius Identity Platform, companies can offer a streamlined login process while protecting customer accounts and complying with data privacy regulations.
Book a Demo

Or Contact Sales

CIAM Platform

  • Authentication
  • Single Sign-on
  • Directory Service
  • Data Governance
  • User Management
  • Cloud Integrations

Solutions

  • B2C Identity
  • B2B Identity
  • Customer Experience
  • Customer Security
  • Multi-Tenant Cloud
  • Private Cloud

Developers

  • Developers
  • Quick Start Docs
  • Identity Experience Framework
  • Identity APIs
  • Directory APIs
  • Security
  • Scalability

Resources

  • White Papers
  • E-books
  • Guides
  • Data Sheets
  • Industry Reports
  • Case Studies
  • Our Blogs

About

  • Company
  • Customers
  • Partners
  • Leadership
  • Foundation
  • Press
  • Careers
  • Legal
  • Contact Us
ISO 27001 SOC2 logo ISO 27017 ISO 27018 NIST GDPR logo CSA Star CCM logo

©Copyright 2013-2022, LoginRadius Inc.

Privacy Policy|Terms|Security Policy|Site Map