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CIAM Platform

  • Authentication
  • Single Sign-on
  • User Management
  • Directory Service
  • Data Governance
  • Customer Insights

Features

  • Web and Mobile SSO
  • Federated SSO
  • Passwordless Login
  • Multi-Factor Authentication
  • GDPR and Privacy
  • Consent Management
  • Cloud Integrations

Deployment

  • Multi-Tenant Cloud
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Industries

  • Media and Communications
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  • Consumer Brands
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Use Cases

  • B2C Identity
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Initiatives

  • Customer Experience
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Trusted by over 500 Brands

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Consumer Digital Identity Trend Report 2023

KuppingerCole CIAM Platforms Leadership Compass Report 2022

Customer Profiling

Gain deeper insights into your customers by building rich customer profiles from your first-party data

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Why Do Companies Need Customer Profiling?

Lack Of Customer Understanding

The core of effective marketing is relevance. Identity and data silos are the biggest roadblocks in understanding your customers and delivering truly relevant and engaging information. With a customer profiling solution, your marketing team can capture user data to build rich personas and help you stop wasting advertising dollars on irrelevant marketing.

Marketing Inefficiencies

When customer data is not stored in one unified place, manual analysis is usually required. Sometimes even involving your engineering team to help you gather the data you need. When all of your customer data is available at the click of one button, your efficiency improves significantly.

Out-Of-Date Data

In the digital world, it doesn’t take long before your data is out-of-date. And using old data leads to incorrect marketing decisions. When customer profiling is combined with the power of social login, first-party data is collected right from the source and updated every time your customer logs in.

What You Get From Customer Profiling

Centralized Data

Our platform integrates with hundreds of third-party tools. With a constant two-way sync, it unites all this data together giving you a complete overview of the customer journey. Storing all data in one place also makes it easier for your marketing team to analyze the entire customer base, allowing them to make smarter decisions.

Rich Customer Profiles

Using first-party data and the power of social login, you can collect valuable information on your customers that is up-to-date at all times. You can even collect custom object data to provide a personalized experience for each consumer.

Social Login

Centralized Security

Manage consent and privacy for your entire database with unified identities, helping to eliminate engineering time and protect your organization by maintaining regulatory compliance at all times.

Get A 360-degree View Of Your Customer Profiles

Download Data Sheet

See The Future Of CIAM In Action

Our product experts will show you the power of the LoginRadius Identity Platform, discuss your use cases, and explain how our cloud-based identity management solution drives ROI for your business.

Book demo today

CIAM Platform

  • Authentication
  • Single Sign-on
  • Directory Service
  • Data Governance
  • User Management
  • Cloud Integrations

Features

  • Single Sign-on
  • Federated SSO
  • Passwordless Login
  • Multi-Factor Authentication
  • GDPR and Privacy
  • Consent Management
  • Cloud Integrations

Industries

  • Media and Communications
  • Government
  • Retail and Ecommerce
  • Consumer Brands
  • Travel and Hospitality
  • Finance and Banking
  • Healthcare

Developers

  • Overview
  • Developer Docs
  • API References
  • JS Libraries
  • Web SDK Libraries
  • Mobile SDK Libraries
  • Security
  • Scalability
  • Engineering blog

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