CCPA 2.0 is Here. What’s Changing for Your Business?

Let’s update your privacy landscape—one step at a time!

The California Consumer Privacy Act of 2018 was a landmark legislation that granted consumers unrestricted access to the information that businesses collected about them.

Most companies were struggling to catch their breath since CCPA took effect in January 2020, and the state already planned a second, potentially tougher law viz., the California Privacy Rights Act (CPRA).

For example, the new law provides a choice about whether personal information can be used for marketing purposes, prohibits certain practices, and gives consumers tools to control how their data is collected and sold.

We’ve built this guide to CCPA version 2.0 so that you can understand what it is, how it impacts your organization, and how to prepare for implementation.

You will learn:

• What is CCPA 2.0?
• The key improvements planned for CPRA
• The key differences with the CCPA
• How should businesses prepare for the CPRA?

Privacy laws are picking up. If CCPA 2.0 is any indication, we should expect to see a lot of data privacy laws in the future. This guide shows you how to take the right steps to comply and keep up with any future requirements.