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What is Social Login?

Social login is an attractive feature for developers and businesses that can help streamline consumer verification while also providing more reliable data access for personalization.


Social login, also termed as social sign-in or social sign-on, allows your consumers to login and register with a single click on a website or mobile application using their existing accounts from various social providers. It simplifies the sign-in and registration experiences, providing a convenient alternative method to create an account where it is mandatory.

  • For consumers, social login is a single-click login method for accessing the website and mobile application—one that there is no need for excess credentials and allows consumers to skip traditional registration methods.
  • Social login is an attractive feature for developers and businesses that can help streamline consumer verification while also providing more reliable data access for personalization.

How Does Social Login Work?

Social login is a quick and convenient way for users to log into websites using their existing social media accounts. Instead of creating a new account on the website, users can simply click a button to sign in with their Facebook, Google, or other social media account.

When a user clicks on the social login button, the website will redirect the user to the chosen social media platform's login page. After the user logs in, the social media platform sends back the user's data to the website. This data can include the user's name, email address, profile picture, and any other information the user has authorized the website to access.

Some of the most popular social login platforms include Facebook, Google, Twitter, LinkedIn, and Microsoft. Each platform has its own strengths and weaknesses.

Facebook is the most popular social login platform, with over 2 billion active users worldwide. It provides a wide range of user data, including the user's name, email address, profile picture, and interests.

Google is also a popular social login platform, with over 1 billion active users. It provides similar data to Facebook, but also allows users to log in with their Google+ account.

For detailed information about the login preferences, you can download our Consumer Digital Identity Trend Report 2022.

Twitter is popular among younger users, but it provides less user data than Facebook or Google. LinkedIn is popular among professionals, and it provides more detailed professional information about the user.

Why Should Businesses Use Social Login?

Social login and registration provide benefits in various ways:

  • Log in via a third-party web page or Facebook or Google accounts can be done with just a few clicks on the button. This is a much faster way to access the sites and mobile applications than filling out the complete registration form as in traditional login.
  • Social login reduces the effort to remember passwords, which means people don’t need to create and keep track of more credentials, lessening password fatigue and login failure.


  • Consumers feel more comfortable sharing the data via the social platform on which they already have trust compared to unknown sites. Social login provides a recognizable, uniform method of account logging.
  • Data collection can be automated. Each time a visitor logs in on the site, our APIs retrieve the consumer’s updated profile information.

How is Social Login Useful for Business?

By providing the social login on your site, consumers and visitors can experience a better UX/UI. Almost everyone is perpetually logged in on their social accounts, especially to their Facebook and Google accounts, sites, and apps (ecommerce or otherwise).

The following are a few benefits of social login for businesses:

  1. Visitors can save time by not requiring them to create yet another profile.
  2. Increase the chances of converting leads to consumers and speed up the business/sale by doing #1.
  3. Speed up consumer service and support.
  4. Data collection of visitors and consumers can be automated to build profiles and personas.
  5. Personalize the site for visitors and run future promotions using info gathered by doing automation.
  6. Trust can be created by showing visitors and consumers reviews of your product written by their friends/family on the social network they use to log in.
  7. Increase reach, generate brand awareness, and build communities by harnessing various social platforms.
  8. Also, businesses can run loyalty and referral programs with social invites.

How to Implement Social Login?

Social Login can be implemented with the following method:

What are the Benefits of Social Login?

There are several benefits to using social login on your website. First, it provides a convenient and quick way for users to log in without having to create a new account. This can increase conversion rates and reduce the number of abandoned carts or forms.

Second, social login can help you gather more data about your users. This data can be used to personalize the user experience, send targeted marketing messages, and improve customer retention.

Third, social login can increase the security of your website by reducing the number of passwords users have to remember. Users are more likely to choose weak or easy-to-guess passwords if they have to remember multiple passwords for different websites.

How to Implement Social Login and Is It Worth Implementing?

Implementing social login on your website is relatively easy, especially if you use a third-party service like LoginRadius. LoginRadius provides a range of social login options, including Facebook, Google, Twitter, LinkedIn, and more.

To implement social login, you will need to add social login buttons to your website and integrate them with your existing login system. You may also need to make some changes to your website's privacy policy and terms of service.

Whether or not social login is worth implementing depends on your website and your users. If your website is focused on e-commerce or requires users to log in frequently, social login can be a great way to increase conversion rates and improve user experience.


In this article, we talked about applying a Social Login on consumers websites and how it will enhance businesses. This feature allows consumers to login via social providers and removes the hassle to remember new passwords for different websites. However, before implementing any functionality on a website, analyze and consider the pros and cons from every possible angle.


Frequently Asked Questions (FAQs)

1.Which is the most popular social login?

According to the Consumer Identity Trend Report 2022, 26.84% of users prefer social login. And Facebook login is the most popular social login method.

2.What is a social login app?

Social login enables you to authenticate your users on your website or application using their existing social media profiles on your website or application. The most common social media platforms for login include Facebook, Gmail, Instagram, etc.

3.What data do you get with social login?

Social login provides you with a deep insight into your customer behavior and preferences that helps you create personalized customer journeys and aggressive marketing campaigns.

4. Who uses social login?

Social login is utilized by websites and applications to allow users to log in using their existing social media accounts.

5. How to do social login?

Users can perform social login by clicking on the respective social media button on the website or application's login page and following the authentication prompts provided by the chosen social media platform.

6. How to use Facebook for social login?

Facebook login can be integrated with your website or mobile application for seamless login by using the LoginRadius CIAM.


Vaibhav Jain

Written by Vaibhav Jain

He is a technical Support lead at LoginRadius with 6+ years of experience in IT support and management. He has been providing in-depth technical support to B2B clients, solving most of the major concerns without transferring to the next level support tier. Apart from this, he likes to cook, talk about business ideas, is a big fan of AOE III, a solo traveler and likes to watch sci-fi movies.

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