Customer Identity APIs: the Foundation of Our Platform
Learn more about the core functionality of the LoginRadius Identity Platform.
Robust and flexible identity services
Customize your authentication workflow
When it comes to registration and authentication, the requirements differ from company to company. From registration to account creation and reset password processes, it is crucial to have full control over what your user flows look like and be able to make changes for your specific needs.
Validate the identity of the customer
When it comes to customer account security, verification is key to ensure that your customers are who they say they are. LoginRadius provides functionality for a number of different verification methods, including email, phone, and social identity verification, along with location validation.
Prevent fraud and spam accounts
LoginRadius provides you with built-in measures to prevent fraud or spam accounts to help you ensure the legitimacy of new customer registrations. The Identity Platform gives you the ability to autoblock spam accounts, autodetect fraudulent domains, autoblock spam IPs and locations, and set data validation rules to prevent fake data entry.
An automated authentication system
You need an intelligent authentication system that can run on its own without too much thought or attention. Automatically create accounts, update the account information accordingly, and sync that data with the centralized customer profile, and detect any bot or suspicious activity. Let your customers self-manage their accounts to remove the burden from your team members. Automatically detect and sync duplicate customer profiles.
Advanced Customer Identity API features
REST APIs
The Customer Identity APIs encompass the core authentication and account capabilities of the LoginRadius Identity Platform. These APIs are divided into the following categories.
Authentication APIs
The Authentication APIs are used to implement customized standard account workflows (email/username and password). A few examples of these APIs include: user registration API, privacy policy API for updating the privacy policy stored in the user’s profile, email verification API, and a number of password reset APIs to accommodate for different flows.
Account APIs
The Account APIs allow you to directly interact with your user accounts and the LoginRadius Cloud Directory. Some of the APIs included here are: create account API, account update API to update existing information, delete account API, account profile API to retrieve all of the profile data, and password API to retrieve a hashed password.
Support security industry best practices
As the LoginRadius APIs provide direct access to customer accounts and data, securing the API access is of the utmost importance.
Based on industry-standard OAuth 2.0 protocol
To ensure ease of implementation, the Customer Identity APIs are built with industry-standard OAuth 2.0 protocols. When communicating with the LoginRadius APIs, unique API keys are used to filter and manage the incoming requests and outgoing responses. LoginRadius also provides timed access tokens for data access for enhanced data security.
Web application firewall (WAF) and API request signing
LoginRadius also has a built-in web application firewall in order to prevent web application programming attacks, both script inject and SQL injection attacks. LoginRadius provides customers with the option to enable API signing, meaning that a dynamically generated hash value is passed instead of the API key and secret when communicating with the Customer Identity APIs.
Fully managed API gateway
Since the APIs have full implementation and data access capabilities, maintaining secure access to the APIs is crucial. Unique API keys and secrets are required to communicate with the LoginRadius APIs. LoginRadius also has an enforced security policy with automated monitoring and alerts, along with enforced request headers for all of its APIs.
Lightning performance with data compression
The LoginRadius Identity Platform provides built-in controls for data compression from both client-side and server-side calls, along with automated filtering for unwanted data and headers to minimize bandwidth, and intelligent data caching for efficient data management.
The benefits of the Customer Identity APIs
The LoginRadius Identity Platform is system-agnostic due to its extensive API capabilities and can be integrated with any system. Flexible and fully customizable, you have full control over your configuration.
Use the Customer Identity APIs interchangeably with other implementation methodologies, such as JavaScript or the Identity Experience Framework, as much or as little as you like. Ongoing system maintenance, testing, and product enhancements ensure that customers always have access to the latest core functionalities with 99.99% system uptime.