- Your publishing company implements LoginRadius’ Customer Registration Service on your website.
- Your website visitors register and your customers log in using this system.
- You are able to collect accurate Profile Data from each of your customers and it is automatically fed directly into Lotame.
- Using this data within Lotame, you segment your site audience based on factors such as gender, age, likes, and education, and deliver different ads to each of these segments.
- You are able to offer advertisers with more specific ad-targeting, leading to higher click-through-rates for them, and more ad revenue for you.