Lotame + LoginRadius

LoginRadius

Lotame is a Data Management Platform that helps publishers utilize audience data to increase ad revenue through precise segmentation. Through a LoginRadius integration, you can feed your customer Profile Data directly into Lotame to increase your customer understanding and your ad revenue.

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Example Use-Case

  1. Your publishing company implements LoginRadius’ Customer Registration Service on your website.
  2. Your website visitors register and your customers log in using this system.
  3. You are able to collect accurate Profile Data from each of your customers and it is automatically fed directly into Lotame.
  4. Using this data within Lotame, you segment your site audience based on factors such as gender, age, likes, and education, and deliver different ads to each of these segments.
  5. You are able to offer advertisers with more specific ad-targeting, leading to higher click-through-rates for them, and more ad revenue for you.

Want to see LoginRadius in Action?

Don't worry. LoginRadius has an open integration API that works with every application, so we can offer custom integrations. Please let us know the integration and the use-case that you want, and we’ll take care of it for you.