Salesforce DMP (previously Krux) + LoginRadius

Salesforce DMP (previously Krux)

Salesfroce DMP (previously Krux) is a Data Management Platform that helps publishers utilize audience data to increase ad revenue through precise segmentation. Through a LoginRadius integration, you can feed your customer profile data directly into Krux to increase your customer understanding and your ad revenue.

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Example Use Case

Implement the LoginRadius Identity Platform on your websites.
Collect customer profile data each time your customer registers or logs into your websites.
The LoginRadius Identity Platform will centralize your enterprise analytics from all of your websites and send this data directly to Salesforce DMP. You can now easily manage all of your customers at one central location.
Use this data to segment site audience and deliver different ads to each segment.
Offer advertisers with more specific ad-targets that leads to a higher click-through-rate for them and more ad revenue for you.

Boost the Value of Your Digital Tools with the LoginRadius Identity Platform

LoginRadius can integrate with hundreds of third-party tools. We can easily connect customer data to your existing API-driven tools, delivering an incredible experience for your customers and saving you money.